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LinkSurvey 1.5 - User Guide and FAQ

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The significance of improving your link popularity

Increasing your link popularity can bring your website the following benefits:
  1. The more links you have pointing to your site, the more traffic you can expect to receive. Many people may click on the link to you while browsing other sites; a well placed link can be a valuable source of traffic for your site.
  2. Lately, more and more search engines are using link popularity as one of the factors in considers when deciding your rank. For example, Google, the most popular search engine, uses link popularity as its most important factor in ranking sites. In addition, HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas. Higher search rankings, of course, translate into greater traffic.
  3. Since a search engine spider can visit your website via inbound links, the more links you have to your site means there are more ways search engine spiders can find you. Also, having many links to your site reduces the chance of a search engine dropping your site from its index.
To Add a New Site: Right click in the site window and select "New Site" to bring up the new site dialogue. First, type the name of website in the "Name" field, then type its address into the "Address" field. LinkSurvey supports two different checking modes: "Checking links to this domain" and "Checking links to this URL only". To use "Checking links to this domain", you should insert a website domain name in the "Address" field (formatted like - this function will try to find links pointing to any page on the specified domain. The "Checking links to this URL only" option allows you to track links to a specific URL. You must define the full URL address (formatted like into the "Address" field, and LinkSurvey will try to find links only pointed to this specific URL. Alternatively, you can click button on the tool bar to launch such operation.

To Edit Site Property: After adding a site, you may have a need to modify the name or domain address. To do this, select the domain name you wish to edit, right click it and select the "Property" option. You can now modify the name, address or checking mode of that site. Alternatively, you may click button on the tool bar to launch such operation. Note that deleting items can effect that projects query results.

To Delete a Site: Simply select the site you would like to remove in the site window, right click it and choose "Delete" from the menu - additionally, you can select "Delete" from the "Edit" menu, or press the Delete key on your keyboard. Alternatively, you may click button on the tool bar to launch such operation. Note that deleting items can effect that projects query results.

To Alter the order of Sites: Select a site in the site window, right click it and select either "Move Up" or "Move Down" from the menu.

To start or resume query: Select "Start" in the "Search" menu; if you are working with an established project, then it will begin the query process from the beginning. If it is a project that has been started previously, then this will resume the process. You will see a progress bar that will help you estimate how much time is remaining until the process is complete. Alternatively, you can click button on the tool bar to launch such operation.

To restart a query: You can re-query a project by selecting "Restart" under the "Search" menu. For example, you will probably need to query your project after a period of time to check for the latest changes. You can also perform this option by clicking the button on the toolbar as well. Alternatively, you can click button on the tool bar to launch such operation.

To Stop a Query: You may select "Stop" in the "File" menu to abort a query in the middle of the process; you can also click the button on the tool bar to abort the process.

LinkSurvey has two setting sets, "Program Setting" and "Internet Setting"; you can access these by choosing the "View" menu and selecting "Option".

Program Settings consists of the following options:
  • Search Engine: LinkSurvey can submit query requests to several search engines at the same time. Here you may choose which search engines you would like to include, the default selections are Google and All The Web. To query via Google API, you should enter your license key in "Google License Key" field. If you haven't applied for license key before, you may press "Create Account" button to create your Google API account in advance.
  • Connection: "Max Connection" is the amount of requests that LinkSurvey submits simultaneously, which is set at 10 by default. If you use a 33.6K Modem to connect the Internet, it's recommended that using a value between 10 and 15. The option "Max Retry" is the number of times a query will be retried before it is considered failed; the default value for this is 5. "Connection Interval" is used to set waiting interval between two lookups on same search engine, defaulted as 0. In some cases, the search engine may regard a great number of lookups in short time as "spamming" and denies service. To avoid the denial users may designate longer interval. The "Server Timeout" setting control how long LinkSurvey waits to receive data before considering a network connection to have failed.
  • Internet Setting: LinkSurvey uses the same proxy and other network settings as Microsoft Internet Explorer. For details, you can refer to the help menu in Internet Explorer.

Frequently Asked Questions - LinkSurvey

  1. What is link popularity?
    For web marketing veterans, the phrase link popularity is one that has been heard a lot recently. The term link popularity is basically a count of all the pages that link to your site. For example, if there are 100 inbound links pointing to your website, then your website will have a link popularity of 100 -- obviously, the real world equation is much more complex than this. Website link popularity varies from search engine to search engine because each one has a unique set of pages in its index. Also, link popularity not only depends on the quantity of links pointing towards your site, but also depends on the quality of the links pointing to your site. For example, one link on an extremely popular website that search engines regard as very important will be much more helpful then a link from a FFA (Free For All) link page. When calculating link popularity, the search engine takes into consideration the quality of the page that is linking to you as well as many, many other factors.

  2. How can you improve your link popularity?
    Since improving the link popularity of your site has many benefits, what kind of methods can help you accomplish it? While some methods look attractive, they should be avoided. For example:
    • FFA (Free For All Links): Often people will submit their site to hundreds of FFA site with the hope of boosting their link popularity, but that generally does not work. The problem with these services is that they have so many incoming submissions from individuals and bulk submitting software, the links you add can be bumped off their site in just a few short days, or in some cases a few hours. This generally results in you resubmitting to these pages over and over, hoping that your link will stay on long enough to reap the benefits of the added link. Unfortunately, search engines generally ignore any links from FFA pages, or in some cases penalize people for them.
    • Reciprocal Link Services: The way these services work is fairly simple: when joining a group that offers reciprocal links, you add a link to every other member of the group on your site, and in return they all add a link to yours. In theory, if everyone in the group follows the plan you can gain a large number of inbound links in a short period of time. The disadvantage is if you do not update your site frequently to add the new members of the group, they will drop you from their sites on the groups next update. Another disadvantage to this is having to add a link to the reciprocal link page on your site from your main page to allow spiders to find the page. As you may already know, reciprocal link services have come under fire lately by many search engines, including Google, who considers reciprocal link programs to be a form of spam. Google has officially stated that they will ban sites that participate in reciprocal link programs - this is a risk that many believe is not worth taking.
    • Bulk Submitters: Some software programs claim to submit your website to hundreds of search engines, stating that it will give you a large increase of traffic in a short period of time. In reality, these programs do not actually submit your page to search engines or directories, but instead submit your site to many FFA link pages. The result of using software like this to improve your link popularity could actually cause more harm than good to your site.

    The most effective way to increase your link popularity is to get normal links on other websites. The link should be relevant to the contents of the site, as well as have the hypertext be related to your website. So, how do you find a related website that will be willing to add a link to your site on their page? Frankly speaking, it can be a time-consuming and expensive task - often webmasters neglect to put in the effort because they simply do not have the time, even though they know that it is an effective way to generate targeted traffic to their website.

    The solution is LinkSurvey; it will find you potential websites that can provide you with a relevant, high quality link to your site - something that you possible would not have discovered without the help of LinkSurvey. Using the following content, you should be able to get an introduction to the working principles of using LinkSurvey, and you will be able to see first hand how it can be used to help improve your sites link popularity.

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