Detailed Description of Serlog 3.0

Serlog is a server log analyzer that answers some crucial marketing questions: What search engine keywords are visitors using? What websites are sending us traffic? And most importantly, what websites are referring visitors who make purchases? Serlog also includes all the standard statistics and reports that you would expect from a server log analyzer: hits, sessions, visitors, browsers, platforms, spiders, bandwidth, countries, entry/exit pages, errors, search engines, and more. Serlog allows you to limit the scope of the report to a subset of files, or even an individual file. Serlog can also generate a document containing a customizable set of reports.

Features of Serlog:

* Reports the number of referrals and conversions for each referrer. This is very useful for determining where to advertise.
* Reports the number of referrals for each search keyword.
* Reports the total number of referrals for each search engine.
* Downloads logs from an FTP server.
* The scope of all reports can be limited to a set of files, or an individual file.
* Graphs can be divided by days, weeks, or months. Day of Week and Hour of Day modes are also supported.
* Errors and spider traffic can be excluded from reports.
* Erroneous referrals can be reported. This is useful for informing other websites that they have broken links.
* A document containing a customizable set of reports can be generated.
* Supports log files that are compressed inside of a .ZIP file.
* The settings used to generate a single report can be saved to a "Preset" for later retrieval.
* The data files used to detect browsers, platforms, search engines, and spiders are simple text files that can be modified by the user.
* All of the settings used to perform the log analysis can be saved to a "project" file.

TAGS OF SERLOG

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