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Overview

BCG Matrix for Brand Portfolio Analysis Publisher Description

The matrix BCG is a popular brand management tool. Its logic assumes success in business is strongly linked to cash flow, which is a function of market share and market growth. The BCG matrix of MM4XL software analyzes the brand portfolio of a whole company. Each brand is displayed as a bubble on a map, which helps reasoning on the product life cycle and its life cycle management, on the marketing investment level, the company strategy, and more.

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BCG Matrix for Brand Portfolio Analysis 9.0

Matrix BCG Software for Brand Portfolio Analysis and Management

Version:	9.0	Date Added:	Jan 19, 2012
File Size:	16.32MB	Downloads:	13
License:	Shareware , $48.3 to buy
System:	Windows XP/Vista/7 x32/2000/Server/98
Limitations:
Publisher:	MM4XL.com Business Analysis in ... , More products
Requirements:	Requires MS Excel

Price: US$48.30

File size: 16.32MB

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...... The matrix BCG tool of MM4XL software can analyse the brand portfolio of a whole company. Each brand is displayed as a bubble on a two dimensional map, which helps reasoning on the product life cycle and its life cycle management, on the marketing investment level, the company strategy, and much more.

Typically, the matrix BCG tool is used to: (1) Monitor your company brand performance over time, say quarterly, (2) Monitor your competitor brand portfolio performance, (3) Balance marketing investments across brands.

BCG Matrix tool of MM4XL software features:
Applies the original BCG matrix concept and matrix chart, Built-in interpreter of the output results (verbal report), Detailed report of the four BCG matrix quadrants, Detailed report of the brand portfolio, Charts describing cash flow and investments, The example sheets describe how to run the analysis, The tool works in 5 different languages: E, F, G, I, S, Help file with advanced ......

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Qweas is providing links to BCG Matrix for Brand Portfolio Analysis 9.0 as a courtesy, and makes no representations regarding BCG Matrix for Brand Portfolio Analysis or any other applications or any information related thereto.

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